Services.
Founded in 2015, Paper Crane Consulting is a boutique consulting firm specializing in fractional business development and strategic partnerships consulting services for clients in the technology and digital media industries. We have a proven track record of identifying, assessing, cultivating, and managing high-impact strategic partnerships that grow revenue, accelerate innovation, and maximize enterprise value for our clients.
Our consulting practice spans the entire partnership lifecycle including strategy development, deal structuring, contract negotiation, relationship management, and performance ROI analysis. Our services include defining business cases and value propositions, identifying and evaluating opportunities, refining pitch materials, evangelizing opportunities, structuring and negotiating agreements, and managing partner relationships. Like all effective partnerships leaders, we work hand in hand with client product, sales, legal, and finance teams to successfully implement partnership strategies.
Our engagements range from long-term engagements where we serve as a fractional partnerships lead to project-based engagements where we develop and execute specific partnership initiatives for clients. By serving as a fractional BD & partnerships lead, we are able to deliver efficient and specialized senior expertise and serve as a valuable external advisor to executives in a more flexible and cost-effective model compared to hiring full-time business development resources. Most clients engage our firm for a set number of hours per month to focus on a specific partnerships initiative, with the flexibility to easily shift or ramp engagements up or down to best align with client needs. We offer fee models structured on an hourly basis or as flat fees.
Partnership Strategy
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Define partnership business cases and value propositions.
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Develop go-to-market partnership strategies.
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Advise on opportunity positioning and provide product feedback.
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Develop and refine partnership pitch materials.
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Conduct market analyses and competitive research.
Outreach & Deal Negotiation
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Identify and evaluate partnership opportunities.
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Conduct outreach to prospective partners and evangelize opportunities.
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Structure and negotiate commercial agreements.
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Oversee partnership deal pipeline and business affairs.
Partnership Management
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Review partner performance and ROI.
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Manage and grow partner relationships.
Jen is an absolutely phenomenal consultant. She has the rare capability of clearly understanding her client's value proposition, go-to-market strategy and customer needs so that she can effectively and proactively develop and execute the plan to deliver the desired results.
Kim Verbonitz
CRO, Sandbox Kids
Jen is a strategic thinker and leveraged her industry experience, legal background, business development skills and clear communication to deliver on our organizational goals. She diligently worked with us on needs, provided recommendations, and then worked with our partners and vendors to achieve the best outcome. She is a valuable and trusted advisor. In addition, Jen is a pleasure and so easy work with. I would hire Jen again and highly recommend her.
Carmen Palmer
CPO, MarketCast
Jen is diligent, highly professional, very organized, and detail oriented. She is delightful to work with while also being remarkably tenacious. She has great door opening skills and has a demonstrated ability to see deals through to fruition.
Michael Collette
CEO, MediaTech Strategies
Jen has been instrumental in helping us secure some of our biggest new clients, she is a true plug and play contributor. She'd be an amazing asset to anyone looking for a business development expert.