Services.
Founded in 2015, Paper Crane Consulting is a boutique consulting firm specializing in fractional partnerships advisory services for clients in the technology and digital media industries. Through our tailored approach to client engagements, we identify, secure, and manage high-impact strategic partnerships that grow revenue, accelerate innovation, and maximize value for our clients.
Our services span the entire business development and partnership lifecycle including strategy development, outreach and deal pipeline management, complex deal structuring and negotiation, and relationship management. We work hand in hand with client product, sales, legal, and finance teams to successfully design and execute partnership strategies.
Our engagements range from long-term engagements where we serve as a fractional partnerships lead to short-term project-based engagements where we execute specific partnership initiatives for clients. Through our fractional consulting model, we deliver efficient and specialized expertise and serve as a valuable advisor to executives in a more flexible and cost-effective model compared to hiring full-time business development resources. Clients engage us for a set number of monthly hours to focus on a specific partnerships initiative and enjoy the flexibility of scaling engagements up or down to best align with their needs.
Partnership Strategy
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Define partnership business cases and value propositions.
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Develop go-to-market partnership strategies.
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Advise on opportunity positioning and provide product feedback.
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Develop and refine partnership pitch materials.
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Conduct market analyses and competitive research.
Outreach & Deal Negotiation
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Identify and evaluate partnership opportunities.
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Conduct outreach to prospective partners and evangelize opportunities.
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Structure and negotiate commercial agreements.
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Oversee partnership deal pipeline and business affairs.
Partnership Management
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Review partner performance and ROI.
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Manage and grow partner relationships.
Jen is an absolutely phenomenal consultant. She has the rare capability of clearly understanding her client's value proposition, go-to-market strategy and customer needs so that she can effectively and proactively develop and execute the plan to deliver the desired results.
Kim Verbonitz
CRO, Sandbox Kids
Jen is a strategic thinker and leveraged her industry experience, legal background, business development skills and clear communication to deliver on our organizational goals. She diligently worked with us on needs, provided recommendations, and then worked with our partners and vendors to achieve the best outcome. She is a valuable and trusted advisor. In addition, Jen is a pleasure and so easy work with. I would hire Jen again and highly recommend her.
Carmen Palmer
CPO, MarketCast
Jen is diligent, highly professional, very organized, and detail oriented. She is delightful to work with while also being remarkably tenacious. She has great door opening skills and has a demonstrated ability to see deals through to fruition.
Michael Collette
CEO, MediaTech Strategies
Jen has been instrumental in helping us secure some of our biggest new clients, she is a true plug and play contributor. She'd be an amazing asset to anyone looking for a business development expert.